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STARBUCKS ODYSSEY
Overview
Starbucks Odyssey

Starbucks Odyssey members will use their Starbucks Rewards login to access the beta experience. Once logged in, members can participate in 'Journeys,’ which include a series of interactive activities to complete. The activities will range from taking a virtual tour of Starbucks coffee farm Hacienda Alsacia in Costa Rica, to trivia about Starbucks heritage, to playing interactive games like the customer-favorite, Starbucks for Life. This is just the beginning of even more interactive Journeys to come. Journey activities are entertaining ways to learn more about coffee, Starbucks history, and pop culture and offer opportunities to explore coffees and beverages at Starbucks that may lead to the discovery of a new favorite coffee. Once a Journey is complete, members will be awarded with a collectable ‘Journey Stamp’ (a Polygon-based NFT) and bonus Points towards their overall Point total.
Stamps
As Stamps are collected, members’ Point total will increase, unlocking access to unique benefits and experiences that can’t be found anywhere else. There will be three levels of benefits and experiences that members can unlock, with the benefits and experiences becoming richer and more unique at the highest level. These benefits and experiences could range from a virtual espresso martini-making class at the lower level, to access to unique merchandise and artist collaborations, to invitations to exclusive events at Starbucks Reserve® Roasteries, or even trips to Starbucks Hacienda Alsacia coffee farm in Costa Rica at the higher levels. 

The first Journey Stamps are inspired by Starbucks rich history and classic designs, including Starbucks first location in Pike Place Market in Seattle, as well as this year’s “Gift-Wrapped Magic” holiday cup art and motif shapes.

Shortly after beta launch, members will have access to the Starbucks Odyssey market powered by Nifty Gateway, where they can buy or sell Starbucks Odyssey digital collectible Stamps among members, with Polygon as the blockchain for the entire experience starting with the beta launch.
How It Works


Collections
Holiday Stamp

The first series of NFTs, called "Origins," features digital art pieces that depict the journey of coffee beans from their source in different regions around the world to Starbucks stores. Each piece is designed to showcase the unique characteristics and flavors of coffee beans from different regions.
Journey
The second series, called "Roastery," focuses on the roasting process of coffee beans and features digital art pieces that showcase the art and science behind roasting. Each piece in this series is designed to highlight the expertise and craftsmanship of Starbucks' master roasters.
Heritage
The third and final series, called "Arrival," features digital art pieces that depict the final stage of the coffee journey: the moment when a barista serves a freshly brewed cup of coffee to a customer. Each piece in this series is designed to capture the warmth and hospitality of the Starbucks coffee shop experience.

The Siren Collection Stamp
Example of art

As Starbucks has grown over the years, the Siren has been right there with us, adapting and evolving to reflect the brand and the culture. This collection — inspired by five of our most memorable Siren expressions and drawing on our deep coffee stamp archives — consists of 2,000 unique pieces tracing her journey from local Seattle celebrity to revered global icon.
This collection will only be available to current Starbucks Odyssey members. 

This Stamp comes with 1,500 bonus points that can be used to level up in your Starbucks Odyssey experience in 2023. These bonus points expire December 31st, 2023. 

The Starbucks Odyssey NFT Collection is unique in that it combines traditional artistry with cutting-edge blockchain technology, creating a one-of-a-kind digital art collection that can be owned, traded, and collected like any other NFT. The collection was released in November 2021, and each series contains a limited number of NFTs, making them highly sought after by collectors and Starbucks fans alike.
 
 
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